Getting the foundations right

Good written communication doesn’t happen by accident. I can help you develop a firm base to work from.

Content ideas and strategy

Social media feeds that feel stuck, short on ideas for blog posts, or not sure what information to include on your new website? I can help you generate ideas and develop simple strategies for your content.

You can choose one or more elements from the list below to focus my support where you need it most.

  • Developing content themes and ideas for your website, newsletters or social media
  • Full or partial review of your existing communications
  • Help to structure your website effectively so that visitors can find the content they are looking for easily
  • Developing a content strategy that can grow with you
  • Choosing clear goals for your content and measuring your success
  • Identifying potential new audiences and developing content strategies to broaden your appeal
  • Crafting key messages and stories that will resonate with your target audiences

Resource packs and guides

Whether it’s step by step guides that you can refer back to, information banks or best practice guidelines, I can create reference guides and resource packs to support your work. These are tailored to your organisation or project, and are designed to help you build confidence and consistency in your communications.

Examples of previous projects include:

CPRE Bedfordshire

Writing a series of simple two page guides for local action groups being supported by CPRE Bedfordshire. These were designed to help grassroots groups get started with digital campaigning.

  • Quick start guide to Facebook covering set up, management, tips for content, and accessibility.
  • Generating content for social media.
  • Setting up effective digital campaigns, including things to consider before you get started, websites, Facebook, online petitions, use of photos and video, and sources of support.

North Bedfordshire Methodist Circuit

Developing a resource pack ‘Promoting your church in a digital world’ for the North Bedfordshire Methodist Circuit which supports over 20 churches. The pack was designed to help churches taking their first steps into digital communication.

Contents:

  • The big picture
  • Questions to ask before you get started
  • Websites
  • Facebook – getting started
  • Facebook – stop the scroll
  • Other social media
  • E-newsletters
  • Further resources

Format: 12 page booklet available as a PDF and suitable for printing.

Please get in touch if you would like to discuss a project.

Old fashioned pink rose.
Anglesey Abbey rose garden, Cambridgeshire